Anoop Randerwala
Head of Design
ABOUT
We designed a series of adverts to engage and build brand awareness amongst Generation X. The image supplied by Puma of Susan Partridge lacked the urban edge as she was jogging in the countryside. So we placed her in the London scene, adding neon lights and motivational copy to further engage with young people.
AWARDS
Cream Award
Back to Puma-Youth Engagement project
Andre Van Dyk
Global Design Director
South Africa