ABOUT

We designed a series of adverts to engage and build brand awareness amongst Generation X. Puma supplied only the image of Usain Bolt sitting on the bench.
This lacked “coolness” so we pimped it up by adding Jamaica’s national colours.
We used Bolt’s natural, cool stature to inspire the artwork and copy, adding lines to emanate dynamism and speed. The type is hand drawn and was given a worn, sticker-like effect. The design is aligned to Puma’s brand style which was imperative, introducing young people to the brand and its positive objectives in a way that is on their level.