Anoop Randerwala
Head of Design
ABOUT
Step Right Out is an NHS campaign devised to educate smokers about the dangers of smoking in their homes and cars. The focal point of the campaign was the image of a single mum smoking outside her house. Using a female whose age could vary from 19 to 40 years old ensured that the campaign appealed to a broad target audience. This image was used across the whole campaign, from booklets to banners.
Back to NHS Step Right Out project
Andre Van Dyk
Global Design Director
South Africa