ABOUT

Sunbet wanted to break through the noise of a highly competitive betting market with a campaign that would do more than just advertise, it had to engage, excite, and gather valuable user data.

They needed a digital-first experience that could grow their audience, connect to real events, and stand out in a sea of sameness.

We created the Sunbet Virtual Hunt, a gamified, geo-targeted AR experience rolled out over three major weekends tied to Sunbet-sponsored events.

Players used their phones to hunt for virtual tokens at real-world venues, spinning a virtual slot machine for prizes like free bets and even a BMW.

All engagement happened through our seamless digital wallet system, blending AR, gamification, and betting in one immersive journey.