ABOUT

Untamed 031 is a perfume concept with a rebellious, nature-driven identity, combining bold energy with a thoughtful, eco-conscious approach.

The bottle’s design is inspired by the delicate alchemy of fragrance creation, where petals gently sink into the liquid, becoming enveloped in rising, organic bubbles. It is as if we are witnessing the very birth of the scent, intertwining with the brand’s rebellious spirit.

During production, petals representing key notes such as magnolia and rose are embedded into the material, making every package unique in its floral pattern and giving the brand a distinctive, recognizable identity.

Untamed 031 deliberately avoids traditional materials like glass due to its high carbon footprint. Instead, PHA plastic and eco-plastic are used. PHA plastic replaces glass while preserving transparency and elegance, keeping the familiar charm of perfumery for the consumer. It is biodegradable, environmentally friendly.

The bottle is designed as a modular, easily disassemblable system, with the main structure, cap, and outer box made from PHA plastic, and the inner perfume container and spray system made from eco-plastic. The perfume is equipped with a metal-free, fully recyclable spray system, ensuring efficient performance while enabling easy recycling and supporting a circular design approach.

Two sizes are available.

Once the perfume is finished, the user can effortlessly replace the cartridge or disassemble the bottle into its components and send them for recycling.