ABOUT

ZWS were looking to enhance their brand and visualise complex data to increase awareness of the advice and support on offer. The project consisted of creating a range of infographics in total over an 8-month period, in which the client could use to support communications objectives and their in-house designers could further adapt for multiple channels. In order to produce a consistent style across all outputs, we produced a style tile ensuring to keep the art direction corporate to not alienate traditional material but to inject a more modern approach to design, while keeping mobile devices in mind where users adopt scrolling through visual information.