ABOUT

Following up the #nomakeupselfie craze which generated 83,000 mentions on Twitter and 59,000 posts on Instagram in 1 day, Macmillan took a spin on the campaign approach to actually raise awareness regarding regularly checking for early symptoms of breast cancer. We created impactful bitesize visual for social media which generated 1720 likes, 3246 shares on Facebook within 48 hours.