Ines De Ninnis
GCD
ABOUT
In recent years there has been a revival of narco culture thanks to new TV series, documentaries and narco-tourism, which has resulted in an increasing sense of admiration. To confront people with the reality behind narco-pride, Ogilvy Colombia created NarcoStore, an official website with specially designed products inspired by narco culture that worked as a decoy – when people tried to buy them they saw a testimonial of a victim of narco-trafficking with a clear message: to reflect on what’s behind the glorification of narco culture and instead donate the same amount to the foundation.
MADEIT CREDITS
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Colombia Con Memoria FoundationClient
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Akira BogotaProduction Company -
Andres GuzmánPhotography Director -
Camila PeraltaPost Producer -
Camilo RuanoGeneral Creative Director -
Christian NuñezPost Production -
Daniel JaramilloPost Producer -
DAVID BogotáProduction Company -
Fernando ColoradoPost Producer -
Gala VenceFilm Producer -
GoldfishPR Agency -
Jaime JimenezCopywriter -
Jorge EspinelPost Producer -
Juan Pablo ÁlvarezCreative Vice President -
Juan RuedaFilm Director -
Julián BarreraCreative Director -
Julián RodriguezPost Production -
Laura RuedaCommunity Manager -
Mateo GarcíaProgrammer -
Mauricio CifuentesPhotographer -
Nicolás FernandezPhoto Producer -
Nicolás LlanoAccount Director -
Ogilvy ColombiaAgency -
Rosario CarvajalFilm Producer -
Santiago BarretoArt Direction -
Sara BeltránFilm Producer -
Sebastián PitaFilm Producer -
Julio HerazoGeneral Creative Director -
Cannes Lions Winners 2021 -
Ines De NinnisCreative Director