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Advertising

Diversity is easy, it’s inclusion that’s the hard part

Diversity has been a major topic over the past year and continues to make headlines in the creative sector and beyond. But how do you make sure that the conversation around the issue turns into something impactful which inspires change? A panel at...

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Advertising

Advertising is not a craft, it's a business - Sir Martin Sorrell

The former founder of agency network WPP has hit out at creatives in the advertising industry by suggesting that too many are living in the past. Sir Martin Sorrell spent 33 years building WPP into a global powerhouse with the network welcoming the...

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Awards

10 tips on how to win an Annual

The deadline for entries to this year's Creativepool Annual awards is fast approaching and with just over two weeks to submit your work, we've compiled a list of top tips to get you on your way. From telling your story and presenting the results...

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Trends

Zine culture tops Shutterstock Trends Report in 2019

Shutterstock has launched its eighth annual Creative Trends Report, which predict major trends in 2019 as well as what will be the rising topics and one to watch in the year ahead. The overbearing theme of the findings is that there will be a...

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See YouTube's top 10 EMEA ads of 2018

YouTube has today released its overall 2018 EMEA ads leaderboard. The top spot is taken by German online real estate portal Immowelt, with its epic narrative depicting the search for larger living spaces through the ancestor of the main character,...

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See YouTube's top 10 EMEA ads of 2018

YouTube has today released its overall 2018 EMEA ads leaderboard. The top spot is taken by German online real estate portal Immowelt, with its epic narrative depicting the search for larger living spaces through the ancestor of the main character,...

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Advertising

YouTube Music ad makes top 10 list for EMEA

YouTube has released its overall 2018 EMEA ads leaderboard, which includes a spot for its music service, YouTube Music, in at number nine on the list. The top spot is taken by German online real estate portal Immowelt, with its epic narrative...

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Trends

Predicting the death of the influencer

One of the biggest YouTuber festivals arrives in the UK next month and ahead of the launch, Jim Louderback, the company's CEO, offers his predictions for the year ahead... There’s a lot happening in the world of online video, social platforms...

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10 tips on how to win an Annual

1. Enter the correct category With so many platforms, outlets and disciplines in the modern media landscape it can be confusing to define a piece of work or put it into a category. Look at the previous winners and shortlisted entries in last...

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Advertising

Reports of the death of advertising are false

There has been talk of the death of advertising as a new media landscape continues to evolve but is there any truth in the claiming that creativity’s best days are over? Federico Garcia, ECD at Huge New York, defended its case at Connect...

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Advertising

Ad trends 2019: Mark Melling

Verizon Media-owned global creative studio RYOT's head of EMEA, Mark Melling, believes it's time for advertising move on from being passive and one-way and that we have the tools and technology to make it happen. He gives his wider thoughts and...