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Features

Getting to know: The ‘wonky mind’ of Simon Callender

Simon Callender isn’t just Creative Planning Director at Initials, he’s also a keen motorcycle enthusiast with an Amazon series under his belt! But we’re not here to talk to him about that today, we’re here to talk all things...

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Features

Behind the Idea - Fixing a cultural defect

A powerful campaign from TBWA\Helsinki for iconic Finnish media brand Demi features powerful images of young people looking in the mirror and seeing things they think should be improved in their reflection. Problems with self-esteem and...

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Features

Creative Annual 2020 Spotlight: Building the HYPE

Hype is a boutique creative communications agency with a distinctly hands-on approach that has been a valued member of the Creativepool community for many years now The agency’s commitment to collaboration and innovative storytelling was...

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Trends

4 need-to-know digital marketing trends for 2020

Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...

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Features

Behind the idea: Putting the O in retro with Cassandra Brooksbank

Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...

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Features

Getting to Know: Mark Harrison - The man who shot Prince Andrew

Mark Harrison has shot a lot of famous people in the last 20 years and the vast majority of them have thanked him for the privilege. Mark, you see, is a photographer of rare insight that has used his lens to flatter some of the most powerful and...

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Trends

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...