Brand simplicity – a trend or natural evolution?

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In early January, Mastercard dropped its name from its logo, and a number of industry commentators picked up their pens to discuss the meaning of the move.

The financial brand cited the removal of the wordmark as a move towards greater digital simplicity.

While many have embraced this as signaling a trend towards more simplified brand approaches, this is really nothing new. This ‘trend’ is heralded almost


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