ABOUT

Summary
Hazel Capital is a specialist private equity firm with a successful track record for investing and developing solar energy farms. Their original logo was evocative of the sustainable coppicing idea behind the name, but undeniably homespun and unsuited for digital media.

Problem
They had developed a new strapline of, ‘Sustainable returns. Infinite resources.’ Our task was to amplify this brand narrative with a contemporary visual identity and express it, along with a newfound sense of professionalism and potential scale, across a range of collateral – with particular focus on a new website.

Approach
Exploring a branded world – We took three preferred logos and added vocabulary to the visual language of each potential route.

A focus on the details – From logo variations, to type and colour palettes and bespoke imagery styling, we codified the brand into straightforward guidelines and usable assets.

Unique and different – Eschewing the blue and technology-focussed sector vernacular, Hazel Capital presents a warm and optimistic vision of a clean-energy future.

Result
“It has been a pleasure working with the Incorporate Team. From the outset they showed a complete appreciation of our goal to revitalise the Hazel Capital brand whilst not overlooking the Company’s origins. The concepts they presented were sensitive, informed and innovative, their approach throughout entirely professional with exceptional attention to detail.”
Lizzie Darbourne – Marketing Director
Hazel Capital