Inbrax santiago

ABOUT

Techo was challenged to carry out its collection online for the first time. They define a goal of $ 50,000, which is what they usually collect in their collection.
The idea was to make Latin Americans (Chile, Argentina, Brazil, Colombia and Peru) believe that there was a film about the settlements, communicating the premiere with the typical codes of cinema (trailer, billboards and digital media). The film did not exist and when people bought tickets on the landing, they realized that it was a donation to Techo. $ 100K was raised, achieving 10.4M reach and 2.7M web traffic.

Date created: June 2019 2019-06-01T00:00:00+0100
Date published: 2 September 2020 2020-09-02T13:59:13+0100

AWARDS

1 Silver Wina Awards 2020
2 Golds Wina Awards 2020
A'Design Awards 2020
Achap 2019
Ad Stars 2020
AdForum PNHX Tribute 2020
Caples Awards 2020
Gold Caracol de Plata 2020
Grand Prix Wina Awards 2020
Never Zapping Festival 2019

MADEIT CREDITS

  • Techo LatamClient
Annual 2020 ShortlistSettlements (Favelas)Effectiveness

Settlements (Favelas)

CLIENT REVIEW

An amazing and a collaborative experience, thanks to whole have been participated on this project.

* Pancho González
Co-Founder & Chief Creative Officer at Inbrax Chile
23 Aug 2020

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