ABOUT

We helped Veil Energy sharpen its position as a leader in waste-energy recovery. With plans to expand across Europe, Veil needed a brand that could build credibility quickly. We refreshed their identity, clarified their message, and created the foundations for consistent rollout as they scale.

CHALLENGE
Veil Energy needed a brand that could stand out in a crowded energy-tech sector and support its expansion across Europe. They required a more professional, scalable identity that reflected their ambition—and a system simple enough to apply consistently across every touchpoint.

STRATEGY
The identity centred on Veil’s brand idea, “Powerful Insight,” supported by a messaging platform that reframed the business around why their expertise matters. We aligned leadership on a clear narrative direction and distilled it into a concise hierarchy, value proposition, and evergreen content—establishing a unified voice that could scale with the organisation.

SOLUTION
The resulting system included a flexible logo family, a purposeful pairing of Josefin Sans and Open Sans, and a distinctive purple gradient supported by an accessible secondary palette, ensuring clarity and consistency across all applications.

A geometric shape language and set of icons—derived from the brandmark—created coherence across diagrams, presentations, and interfaces, while calibrated photography treatments unified staff and marketing imagery into a single, recognisable visual style.

RESULT
The identity has been described by leadership as a true reflection of Veil’s ambition to professionalise and scale across European and future global markets.

CLIENT TESTIMONIAL
"They (IMP) successfully translated the essence of Veil Energy into a modern, professional, and pragmatic brand identity, with a tone of voice that clearly reflects our expertise and market positioning." — Emanuela Ferraro, CMO