ABOUT

Bringing to life Seaweed Scotland. SSIA engaged IMP to design and implement a new brand system that would provide legitimacy with regulators, buyers, and investors. With values and assets to scale across web, social and print.

To establish SSIA as the authoritative voice of the UK seaweed sector, IMP developed a comprehensive Brand Platform for the parent brand UK Seaweed and national divisions, Seaweed Scotland. This platform defines not just how the organisation looks, but how it behaves, decides, and leads.

Research
The work aligned diverse stakeholders — farmers, processors, policymakers, scientists, and buyers — behind a single, trusted sector identity designed to scale from local coastlines to global markets.

Strategic Goals
IMP and SSIA co-defined governance goals:
Establish SSIA as the authoritative voice of Scottish seaweed globally.
Create a scalable brand identity and governance infrastructure that supports sector growth without diluting credibility.
Enable rapid, consistent deployment of assets across channels.

Ribbon shapes
We developed photo and shape language rules to be used across all assets.
The logo shape was developed to be a ever morphing, as if undulating under the sea and stills from the morphing shapes can be used for backgrounds.
This ribbon loop can be used to own images and delineate content.