ABOUT

The brief was called DNA, wherein I had to design 12 looks for a brand by looking at their design DNA. I chose Woolrich as it's got a rich and long design history and it links with my family name. I updated the older more traditional company image and researched urban and youth primary imagery to inspire me. I also tried to incorporate more sustainable materials which I sampled with. Prints were also inspired by urban buildings in east London, where I grew up.