ABOUT

BRIEF
Hirsh is a British family business built on a lifelong passion for rare & coloured gemstones, who imagine and produce the most exquisite fine jewellery in London. They may be small, but they contend with the highly respected jewellery powerhouses. They needed to break free from the establishment with a new campaign that will capture their spirit and help get cut through.

SOLUTION
Rejoice in Hirsh founders’ colourful personalities and their eccentricities. Our campaign celebrates the exceptional beauty of Hirsh jewellery amidst iconic, everyday moments of delight in British life in a light-hearted and witty way. Unlike the conventional use of a single brand colour’, we use a whole spectrum palette of pastels, inspired by the kaleidoscopic spectrum of Hirsh’s gemstones.

CULTURAL CONTEXT
The clientele for high-end fine jewellery tends to be self-confident, free-spirited individuals, choosing brands which feed their individuality. For them luxury goods and jewellery are an extension of their characters and London is often seen as a key destination for original gems. Yet the luxury jewellery world is surprisingly conventional and monochromatic, using expected luxury tropes.

WHERE IT RAN AND HOW LONG
Hirsh’s new campaign has been running since January 2019 and was featured in Vanity Fair, Wallpaper, Condé Nast Traveller and BA HighLife magazines.