ABOUT

Drive worked with Mission to launch the Nokia Lumia 800 handset with a one-off performance by Deadmau5 accompanied by a 4D Projection Mapping show that transformed Millbank Tower in London.

Drive developed the creative design, content creation, build and production of this digital multi-platform experience.

The project delivered a powerful brand and business impact - over 6 million YouTube hits, 67% increase in brand mentions, 145,000 watched live, over 1 million hits in 4 days.