ABOUT

Concept

A fresh dairy packaging concept for VELMONT, a whole milk brand designed around natural imagery, strong typography, and a clean blue-led visual identity with warm gold accents.

Execution

Developed the complete 1 L gable-top carton system with front, side, and back-panel communication, combining mountain landscapes, pasture imagery, dairy cows, and farm elements to reinforce freshness, purity, and everyday dairy quality.
Created packaging artwork across the full carton, including product information, ingredients, nutrition facts, storage guidance, barcode details, typography, color system, dieline structure, and prepress preparation.

Result

A cohesive and recognizable milk packaging system with strong shelf presence, clear product hierarchy, and consistent visual communication across every panel. The final concept combines natural dairy storytelling with practical, production-focused packaging artwork.