ABOUT

Concept

A playful packaging concept for MIMO BITES, a kids’ mini baked biscuit brand, combining cheerful characters, bold colors, and a distinctive visual identity designed to appeal to children and families.

Execution

Developed the folding carton packaging with three custom biscuit characters — Starry, Moonie, and Biscuit Buddy — alongside playful illustrations, expressive typography, and a consistent visual system.

Created packaging artwork across all panels, including product information, nutritional details, and a dieline-based layout with bleed, cut/fold lines, and prepress considerations for print-ready preparation.

Result

A cohesive, character-driven packaging concept with strong shelf appeal, clear visual hierarchy, and consistent branding across the front, back, and side panels. The final design demonstrates both creative packaging development and practical production-oriented artwork.