ABOUT

Concept

A premium packaging concept for MELORA, a fruit preserves range built around elegant branding, rich fruit imagery, and a refined custom label system.

Execution

Developed a cohesive three-flavor packaging system for Strawberry, Apricot, and Blueberry, combining custom die-cut labels, flavor-specific colors, premium typography, fruit imagery, and a consistent visual identity.
Created the complete packaging artwork and visual system across the range, including logo development, typography, color direction, label structure, and flavor differentiation.

Result

A refined and cohesive packaging range with clear flavor recognition, strong shelf presence, and consistent branding across all three varieties.