Maurizio Piacenza Brand Identity Designer

ABOUT

Monday 12 February 2018 is the International Epilepsy Day in more than 120 countries. And purple is the official colour for that day, also known as Purple Day in fact. So I designed some t-shirts & sweatshirts using the original logo from the campaign Epilessia? Diamoci un taglio! ( Epilepsy? Cut it out!) that we launched 3 years ago.

Why a t-shirt with no explicit references to the campaign? I want to support the Claudio Munari center but also design some t-shirts & sweatshirts that a lot of people want to wear. So I decided to use only the original symbol of the campaign. It conveys a profound meaning per se, since it represents a neural network with abnormal activities on the left side, and a normal neural network on the right side, separated by a cut: the surgery. And purple if the official colour of the International Epilepsy Day.

All proceeds from the sale of t-shirts go to A.I.M.E. onlus that will use them for the Claudio Munari center.
T-shirts on sale on Bonfire till the end of February 2018.

studiopro:Maurizio was verified as a studiopro on 11th May 2022

CUT IT OUT! campaign for Purple Day

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