ABOUT

Rebrand Rowlands Clothing and create a brand new website for them to give them a new lease of life and increase sales, the rebrand will work across catalogues and email marketing. Working with the catalogue executive, the rebrand included a name change to Rowlands of Bath in order to try and encapsulate an older, high-class target market. In order to identify with said target market a stone colour was introduced to represent the famous Bath stone used notoriously across the city. It was then easy to choose a supporting colour which was rich and feminine and easily identifiable by standing out as buttons and call to actions. The typeface used is 'Trajan Pro'. A titling font with monumental presence, depicting old stone carved text as a further nod towards Bath and the brand identity.