ABOUT

Design a logo and corporate identity based on the name 'Yogapple'. The logo is made up of a figure surrounded by seven branches to represent the seven chakras that belong to yoga. It was obvious to put the apples on the tree to relate to the latter part of the name, but also to put emphasis on the core strength postures, core beliefs and a core sense of self you get from attending these classes. The colour is calming and fresh which helps relate the brand to Melissa's clients.