About me

I am a design-focused Creative Director on a mission to turn briefs into creative projects.

For the past two decades I've been solving creative issues, helping companies to grow and guiding teams throughout the development and execution of innovative and commercially viable creative solutions. I combine business strategy, creativity and craft to produce design experiences that drive revenue for brands. My portfolio includes works for Jaguar Land Rover, Harrods, PwC, Peroni, Enel, Primark and BBC.

My background is working as part of teams at global creative agencies, in-house marketing departments as well as being engaged as a specialist freelancer. My work encompasses graphics and identity, websites and digital experiences, advertising and communications.

✦ Accumulated over 15 years of extensive experience in design agencies and internal creative teams, with a noteworthy 3 years in leadership positions.
✦ Successfully designed, art-directed, and executed award-winning B2B and B2C campaigns for renowned global clients, including PwC, Primark, and Jaguar Land Rover.
✦ Demonstrated a strong influence on 32 or more stakeholders within the past year.
✦ Possess expertise in more than 10 specialisms, encompassing art direction, problem-solving, and creative idea generation.