ABOUT

Graff & Block is an architecture and project management company that was looking for a fresh and updated new logo and branding.

The branding requirement was of a clinical and timeless nature. The two primary colours are Navy Blue and Dark Red. Navy Blue represents knowledge, power, integrity, and seriousness. Dark Red is associated with vigour, willpower, leadership and courage. These are all characteristics that represent Graff & Block. These primary colours are paired with secondary colours black, white and grey.

The use of structured geometric shapes add an additional design element which can be used for editorial designs, social media tiles and wherever else it may be required. These elements are paired with structured images in the form of photography that represent modern architecture.