IKEA Neasden

ABOUT

Have you ever thought about how much you spend on Coffee every week? IKEA has. And to promote IKEA’s special offers sales we came up with a campaign that reminds people that beautiful Scandinavian design is as affordable as the least expensive things in their daily lives. So we changed the value of furniture and put IKEA’s products right amongst those things. Instead of money, we used coffees, toothpastes, soda cans, stamps, pizza boxes and postcards as a visually striking new currency. A simple change that changed people’s perceptions. And made them see IKEA’s affordability in a whole new way.

The campaign was recognized in the IKEA internal conference in Sweden as an "example of work" IKEA should always do. We know that because our client, from IKEA Saudi Arabia, took a picture in the conference and sent to us (please see below).

Nominations:
GUNN REPORT 2016
5th Most-Awarded Print/OOH ads in the world 2016

CANNES LIONS
1 Gold Lion in Outdoor / Indoor Posters
1 Gold Lion in Outdoor - Campaign / Billboards & Street Posters
1 Gold Lion in Print - Campaign / Retail & E-Commerce
1 Silver Lion in Print - Campaign / Craft Art Direction

D&AD
1 Graphite Pencil / Poster Advertising Campaigns (campaign)
1 Wood Pencil / Art Direction for Poster Advertising
1 Wood Pencil / Outdoor Advertising (Poster)
1 Wood Pencil / Outdoor Advertising (Poster)
1 Wood Pencil / Outdoor Advertising (Poster)

CLIO AWARDS
1 Gold Clio / Out of Home
1 Silver Clio / Out of Home
1 Silver Clio / Print
1 Shortlist / Brand design

ONE SHOW
1 Merit / Design (Posters)
1 Merit / Design (P.O.P. & In-store)

LIA
1 GOLD / Print (Consumer campaign)
1 GOLD / Billboard (Consumer campaign)

DUBAI LYNX
1 GOLD / Outdoor Campaign (Home appliances & furnishings)
1 SILVER / Print & Poster Craft (Art direction)
1 SILVER / Outdoor Campaign (Art direction)
1 BRONZE / Outdoor Campaign (Retail stores)

WPPED CREAM AWARDS
Winner / Best Idea in 2016 in the WWP Network

Date created: March 2016 2016-03-01T00:00:00+0000
Date published: 18 March 2018 2018-03-18T22:01:01+0000

AWARDS

Cannes Lions

MADEIT CREDITS

Project featured: on 21st March 2018

IKEA It's that affordable

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