ABOUT

Concept: The problem was that people did not have trust in a new local dentist, and therefore, it did not have many customers due to the content, navigation, and SEO of the website.

Execution:
1. Researching, using various UX research methods such as a competitor analysis, conducting a client interview, and creating affinity maps, personas, and problem statements (including 2 hypotheses).
2. Empathy mapping, and defining the problem by collecting the business and user requirements from the client.
3. Analysing the performance and UX data of the original Denvolve website using the Jetpack plugin on WordPress.
4. Ideating with the client product features that would enhance the user experience of the Denvolve website.
5. Drafting the content for the Testimonials pages, the Recruitment page, and all of the Learn About pages.
6. Wireframing the content for the Testimonials pages, the Recruitment page, and all of the Learn About pages using Figma.
7. Keyword research with the client to enhance the SEO of the Denvolve website.
8. Analysing the traffic and content of the Denvolve website using Google Analytics.
9. Producing a data storytelling document using the data collected from the Jetpack plugin on WordPress and Google Analytics.
10. Prototyping the improved Denvolve website on WordPress by using the Build, Test & Iterate process.

Results: An improved Denvolve website that has increased the number of views by 540 in 11 months, and the average number of users by 40 in two months.