About me

Dear Sir/Madam:

I am an experienced digital services director, SEO and internet strategist, having worked in the sector for over ten years with extensive experience in project managing, team building, client facing account management and strategic planning.

I have a great deal of entrepreneurial experience as well as teaching experience and have set up and run a digital services agency in the 90's and an SEO/ SEM in 1999. I have pitched and presented at board level, managed multiple accounts working with the senior management of organisations to derive digital solutions that achieve commercial results and build digital brands.

I have delivered projects to the Oxford University Press Board of Governors, Nicholas Serota as director of the Tate Modern, the Swiss Foreign Minister and Ambassador to the UK, the board of Christian Aid, amongst others.

I also have international experience managing clients in Italy, France and Spain. My main strengths are in:

- Placing creative ideas and technology innovations into commercial packages.

- Explaining complex technologies within a commercial context to decision makers. - Strong client presentation, negotiation and persuasion skills.

- Building a sound marketing platform for digital services and deliverables. - Conveying the ROI value of digital solutions

- Strong team management and motivational skills. Identifying strengths and weaknesses of digital technicians and crafting the right management structure for the team fit.

- Expertise in tracking new innovations in digital technologies and anticipating their commercial impact

- Expertise in Usability Testing, Information Architecture and User Experience

I have set digital media divisions within existing media companies, planned marketing campaigns for digital services, and liaised with sales departments to establish multiple channels for products and services.

Have established a working relationship with both Steve Krug (author of Don't Make Me Think!) and Lou Rosenfeld (pioneer in net analytics), I have hands on experience of setting up Usability Testing and User Behaviour Analysis for organisations such as Oxford University and the Stockholm Environmental

Institute.

I am primarily a strategist and business driver who understands the commercial objectives in technology and develop effective strategies to achieve tactical results within the market. I also have considerable experience tracking the public uptake and adoption of new technologies. I am currently tracking developments in Big Data architectures Semantic Web development, and Augmented Reality User Experience.

Igor Goldkind