Igor's work

Although I donâ€(TM)t come from a purely agency background I have a great deal of entrepreneurial experience having set up and run a digital services agency in the 90â€(TM)s and an SEO/SEM in 1999. I have presented at a board level, managed multiple accounts working with the senior management of organisations to derive digital solutions that achieve commercial results and build digital brands.I have experience managing clients in Italy, France and Spain.My main strengths are in:• Placing creative ideas and technology innovations into commercial packages.• Explaining complex technologies within a commercial context to decision makers.• Strong client presentation, negotiation and persuasion skills.• Building a sound marketing platform for digital services and deliverables.• Conveying the ROI value of digital solutions• Strong team management and motivational skills. Identifying strengths and weaknesses of digital technicians and crafting the right management structure for the team fit.• Expertise in tracking new innovations in digital technologies and anticipating their commercial impact• Expertise in Usability Testing, Information Architecture and User Experience I have set digital media divisions within existing media companies, planned marketing campaigns for digital services, and liaised with sales departments to establish multiple channels for products and services.Have established a working relationship with both Steve Krug (author of Donâ€(TM)t Make Me Think!) and Lou Rosenthal (pioneer in net analytics), I have hands on experience of setting up Usability Testing and User Behaviour Analysis for organisations such as Oxford University and the Stockholm Environmental Institute.I am primarily a strategist who understand technology and analyses business objectives and markets to achieve tactical results. I also have considerable experience in the uptake of new technologies and their adoption. I am currently tracking developments in Linked Data architecture and Semantic Web development and its impact on establishing a digital profile.