ABOUT

KYBO! began during the 2015 Rugby World Cup when the challenge was simply to raise awareness of KYBO! and the benefits of becoming a coach or referee. Today, it is about satisfying the needs a diverse grassroots rugby community of over 15,000 and working to ensure that the brand continues to go from strength to strength.
The success of KYBO! is down to sustainable content marketing.

With our understanding of our audiences, we design, write and create content that is relevant, useful and engaging. This forms part of a quarterly publishing calendar so that on any day of the month we know what is being published.

Video is our most effective communication tool as well as our growing collection of online tools on the KYBO! website. These ensure that the site is always the first port of call for anyone in search of advice to help them on their rugby journey.