ABOUT

As part of the regular season, the NFL hold the annual International Series Game at Wembley Stadium, the only competitive league game played outside the USA. For the 2012 clash between St Louis Rams and the New England Patriots, we worked with the NFL for the third consecutive year, refining and developing the fan and stakeholder experience.

The day before the game, we produced the ‘Fan Rally’ in Trafalgar Square, which saw over 43,500 fans attending, compared to 38,000 the previous year. This year’s event saw live performances from Wretch 32 and Soul Symphony, cheerleader performances from both teams and NFL stars past and present.

On game day we produced an authentic ‘NFL Tailgate’ party for over 40,000 ticket holders outside of Wembley Stadium and developed the VIP hospitality experience inside Wembley Great Hall.