About me
During my career, I've based my efforts in B2B and B2C marketing and business development on two aspects:
1. A deep knowledge of what my potential customers want and need.
2. Applying analytical processes which help me to understand what I'm doing well and, especially, what I'm doing wrong.
This has helped me to develop successful strategies and campaigns, based on content and inbound principles, which I have launched across different channels: Web & SEO optimization, mailing tools, ads and SEM platforms, social media, trade fairs, direct contact with customers or collaborating with influencers and sector leaders (together with analytical tools such as Google Analytics or Power BI).
Thanks to these efforts in both national and international markets and the collaboration with my current and past teammates, who I've loved to work with, I've helped the companies I've worked for to grow its results and become more innovative, due to my continuous search for new technologies and ways to improve the way things are done.
Besides, I love to share ideas with my colleagues, sport and I never miss music, concerts or cinema talks when I have the chance.
Skills
Account Management, Analytics, Business Analysis, CMS, CRM, Digital Marketing, Digital Strategy, Email, Email Marketing, Search Marketing, Strategy Planning
Sector Experience
Brand Management, Communications, Manufacturing, Marketing, Research & Development, Retail