Ignacio Flotta
Executive Creative Director
ABOUT
Cybersecurity campaigns are often dull. Most of public and private messages are aimed at alerting the population about the dangers of cybercrime, bombarding users with technical and formal tips on how to avoid being scammed. This leads to a lack of interest from the audience and, consequently, a higher risk of being targeted by cybercriminals. That's why, at HSBC Argentina, we decided to shift the focus. By using humor, we created a piece that entertains while educating users about the most common cybercrime methods and how to avoid them.
MADEIT CREDITS
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HSBC ArgentinaClient
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Abril BellatiCostume Designer -

Aldo FerrarPost Producer -

Ale ReyDirector -

Augusto Gimenez ZapiolaDirector -

Diego GonzalezExecutive Producer -

Emanuel AbeijónManaging Director -

Jimena OlivaAgency Production Director -

Joaquin PellarolloEditor -

Justina Lioy LupisGroup Account Director -

Leandro FilloyDirector of Photography -

María Julia LoisHead of Marketing -

Maximiliano PaisBrand Manager -

Miranda SchwartzPost Producer -

Nano TidoneLead Executive Producer -

Nicolas VaraChief Creative Officer/Senior Copywriter -

Pitu Petrucci1st Assistant Director -

Sandra SbarraExecutive Producer -

Sofia PerticaroAccount Director -

Vera EspañolArt Director -

Pancho CassisCCO Global -

Ignacio FlottaExecutive Creative Director -

D&AD


