ABOUT

Having researched the industry thoroughly and spoken to the client, ifour devised a complete strategic marketing campaign that offered potential clients insight into their own supply chain issues. KPI’s were set out, with quality of leads rather than quantity being the main focus.

A flat graphic illustrative approach offered a fresh, modern route that shows part of the personality behind the company and helps TFC stand out against competitors. Identifying the 3 key issues around time, stock and cost, a fun ‘efficiency calculator’ guides users to rate their level of pain for each area before offering a downloadable PDF report of their findings that can be shared with colleagues.

A series of themed automated emailers directed traffic to the calculator landing page and was supported with organic and paid social media activity, campaign light boxes on the main TFC website at key entry sites and personalised direct mailers. The campaign was evaluated at key points to maximise engagement through minor adjustments and build on the momentum throughout.