ABOUT

Avenue Tennis

Avenue Tennis is an exciting new tennis, health and leisure facility based in Gillingham Kent. The £7m development boasts 14 tennis courts, badminton courts, a 2,000-member gym, a spa, a café and a restaurant.

brief:

ifour were commissioned to provide a full range of services including strategy workshop, research, brand identity, collateral, website design and delivery that will effectively position this new state of the art club within its local community.

ifour solution:

After an intensive workshop to really drill down the new club's USP, the team at Avenue Tennis were fully aligned with how they wanted the new brand and website to perform and who they were aiming at. The resulting brand is vibrant, easily identifiable and adaptable. It has been applied across many platforms including interior and exterior signage, uniforms, vehicles, advertising, exhibition banners and online media.

The new responsive website is the perfect window into the state-of-the-art facilities that the club has to offer. With a real emphasis on 'Not Just Tennis' key areas of racquet sports, fitness, health suite, eating and membership are clearly defined with stylish imagery and a wealth of information. There is also integration with their internal class-booking system enabling members to view the timetable and chosen classes to the cart.

deliverables:
market research
discovery workshop
analysis, reporting and recommendation
branding
responsive website
collateral - offline and online
advertising