ABOUT

We set about understanding their target market and what approach they wanted to take. This uplifting enterprise is all about drawing people in and offering them a helping hand with their business ideas. They needed a warm and welcoming, vibrant brand that would lend itself to all media. The logo was formed from three shapes overlapping to form an E and an F. This could also be pulled apart to be used as assets elsewhere within the branding. Calls to action within the advertising on the website needed to be clear, challenging and encouraging.