ABOUT
The brains at Fourex have developed a self-service multi-currency exchange machine to automatically identify and exchange currencies from over 150 countries in both coin and note form! Genius.
With an estimated £3 billion of unused foreign curreny lying dormant in UK households this is what we have all been waiting for and it even changes out of date currency.
The company has recently signed contracts with TFL and Westfield to deploy machines into several London Underground stations and high profile shopping centres so it's a very exciting time as they prepare to launch across the UK with a short term vision of going global.
brief:
Having helped the Fourex team develop their branding and website, they asked us to produce a video for their crowd funding campaign through Crowdcube. We suggested a dedicated video to contain a mixture of animation and actual video footage to explain the concept in full.
ifour design agency solution:
Guiding Fourex through the process, we storyboarded the video, honed the script, sourced a voice over, organised footage filming and supervised along the way, we bought to life the animated character and pulled it all together in a fun and informative video.
This was then released onto the Crowdcube site to generate funding, and generate it did! Within only 8 days, they reached their £275k target. In just under three weeks they raised over 244% of their target, and with a whopping £673,000 of investments the opportunity was closed. Crowdcube have told Fourex it was one of the most successful campaigns they have ever had.
We are so pleased to be able to use our expertise to launch such a great product and we know that the machines will be a huge global success.
If you would like us to create a bespoke crowd funding video for your product or service then do get in touch on 01892 541111 to discuss it with us.
deliverables:
storyboarding video
footage filming
sourcing voice over
honing script
animation
client testimonial:
"ifour managed to get our message across in a short concise video through a mixture of animation, graphics and a clever script. This video absolutely made our crowdfunding campaign and I have no doubt that the success of our campaign was due to the fantastic work they have done on both the branding and video. I cannot recommend this company enough!!!"
what the public think:
'FOUREX will CHANGE the world'
'What a Brilliant Idea - this is the next big thing!!!'
'There is nothing like this anywhere in the world'
'This will be the next best thing since too slice bread.'
'This is absolutely genius - what a fantastic idea!'
'This is going to be a massive global success.'
'A fabulous idea! It will be a great money-maker I foresee.'
'Can’t believe this hasn’t been done already!'
update:
Fourex have now gone on to win the Virgin Pitch to Rich competition under the category 'New Things'. It's full steam ahead for this brand now so watch this space for more news
AWARDS
Kent Digital Awards

