ABOUT

Pure Benefits offer employment security packages to ambitious SMEs that enable them to keep and protect their staff while they develop and grow as a organisation. They understand the intricacies that go into managing a successful business, and deem to make things as straight forward as possible to cut out the complex nature of organising employee benefits.

brief:
To brand and design an online portal for Pure Benefits. Provide a one stop shop for small businesses to get quotes, buy and manage private medical insurance, income protection insurance, critical illness, dental insurance, life assurance, and business travel insurance for employees.

ifour design agency solution:
The brand was developed, and tone of voice used to attract SME business owners with a personal approach and less corporate in style. Monochrome photography sits alongside icons within a pastel palette. Wording such as 'GROW', 'HELP', 'BEST' and 'KEEP' are used to resonate the key USPs to those looking for the easiest way to purchase benefit packages.

deliverables:
branding
responsive website
leaflet
stationery
external presentations