ABOUT

We have worked on many RAW branded products over the years and were recently asked to help create the packaging for a brand new range of kale chips. The brief was simple, keep it inline with the existing brand visual language whilst differentiating between flavours and moving away from the current block colour style.

For the first time we added illustration to the packaging, not only to give flavour cues, but by using flat colour and line visually interpret how the simple, natural, organic and fresh ingredients are combined without any unnecessary additives. The chips have now been launched and wholesalers and consumers are smitten.