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Due to the success of the first campaign Harris + Hoole knew they had to use the freeze motion concept again for the summer range of food and drink. This time we moved the concept forward by using more intricate splash patterns, sharper angles and brighter coloured backgrounds. Photography again remains the hero as the Harris + Hoole brand moves forward with more edgy and quirky creative to create real stand out.

As the new campaign lands early signs are there is a sharp increase in brand awareness, consumer engagement and advocacy. The latest campaign connects the stores visually and cohesively whilst retaining elements of character and individuality. This further builds on the previous campaigns repositioning capturing vibrancy and life through movement.