Ida Chan Freelance Creative Art Director


BrandAlley Black Friday campaign videos shoot production for use on Facebook, Instagram, and Youtube

Development from initial brainstorming of concepts, mood boards to story boards to full execution.

As COVID-19 disrupted our regular routine of shooting with a crew in a studio, 2020's Black Friday video campaign was fully dependent on post-production editing. Products were shot as e-comm images in high resolution then processed with retouchers. Images were then put into put into a kaleidoscope dance at post-production.


  • BrandAlleyClient

BrandAlley Black Friday Campaign Video ad 2020