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BrandAlley Black Friday campaign videos shoot production for use on Facebook, Instagram, and Youtube

Development from initial brainstorming of concepts, mood boards to story boards to full execution.

As COVID-19 disrupted our regular routine of shooting with a crew in a studio, 2020's Black Friday video campaign was fully dependent on post-production editing. Products were shot as e-comm images in high resolution then processed with retouchers. Images were then put into put into a kaleidoscope dance at post-production.