ABOUT

A lot to fit onto a small label.

BUSHFIRE needed wraparound labels for their 100ml Yucatán and Caribbean Habanero sauces.

The challenge was fitting all the product information onto a small label while keeping the branding bold and the text readable.

A test print helped me spot a few things that needed adjusting, including the text size and a red that printed more pink than expected.

The barcode will go on the outer plastic wrap, leaving more room for the label design.

The final mockups show how the labels wrap around the bottles, keeping the main design front and centre.