ABOUT

THE CHALLENGE

Keep fans excited about the 7th installment of the Resident Evil franchise in the run-up to the game’s release, creating assets that leverage the brand’s heritage as the original RPG horror game.

OUR APPROACH

A TTL campaign, including digital banners, social activations, print and OOH ads, and cinema ads, to expose fans new and old to the creepy world of the Baker family and their Louisiana plantation.

THE RESULTS

The game took the no.1 spot across UK games charts in its first week, and became the best-selling game for January 2016 in the UK.

Capcom shipped over 3 million units to retailers within the first fortnight of the game’s release.
The Facebook canvas ICHI created reached over 1 and a half million people, with 1,500 shares and 11,000 likes.

Both the game and the campaign received widespread positive coverage by industry press.