ABOUT

THE CHALLENGE

Following a strategic brand positioning review, create a multi-platform campaign designed to broaden the game’s user base, and welcome the mainstream to the franchise.

THE SOLUTION

Final Fantasy is worshipped by fans, but its exotic universe steeped in heritage, can be alienating to some gamers.

Emphasising familiar, Western environments and emotive, cinematic tone, our rich media & HTML5 digital ads, as well as character focussed social & OOH campaigns, presented the game as an inviting new chapter in the Final Fantasy story.

THE RESULTS

Our multi-platform campaign helped Final Fantasy make the confident step towards the mainstream.

FFXV became the fastest, most successful launch in the series’ history, selling over 5 million units in day one.