ICHI Worldwide London

ABOUT

When Candy Crush brought out their second colouring book, they needed an event to celebrate the launch. I created the concept of a pop-up in a Central London tube station where stressed commuters and tourists alike could indulge in a little colourful fun.

Designs adapted from the colouring book itself were transferred onto the walls, and a partnership with PaperMate ensured that visitors had a wealth of vibrant and on-brand colours to choose from.

MADEIT CREDITS

  • Candy Crush (King)Client
Add yourself to this project

Who liked - Colour in Candy - Experiential Pop-Up

Back to Colour in Candy - Experiential Pop-Up project