ABOUT

Funnel Fuel is an outbound sales consulting agency that has established itself as a leader in the lead generation space.

Founded in 2020, the company has a proven track record of success serving a variety of industries, including enterprise SAAS and recruiting and staff augmentation services.

The Challenge:

As part of their mission to improve their service delivery for their current customers, one of the cofounders at Funnel Fuel partnered up with the IcePick team to develop the product - looking to improve their cold email open and response rates.

In an effort to further drive their lead generation strategy, Funnel Fuel started leveraging IcePick generated first lines in their email campaigns in early June 2023.

The Solution:

The IcePick team worked with Funnel Fuel to implement IcePick first lines into their workflow and email campaigns - allowing the Funnel Fuel team to save hundreds of hours a week on prospecting and making a serious impact on their pipeline.

The Results:

Initial results from the first month were conclusive: Funnel Fuel A/B tested campaigns where the only variable was the inclusion of IcePick first lines, and saw an immediate impact.

In 2 weeks, the IcePick augmented campaign generated:

A 95% open rate
A 6.5% reply rate
23 SQL Discovery Calls
$240,000 in new business pipeline generated