ABOUT

Rebranding project for Cabify would involve a comprehensive overhaul of the company's brand identity, including its visual elements, messaging, and user experience. As a member of the design team, my primary responsibility would be to lead the motion design efforts and assist with the color and layout of the new brand. The first step of the project would be to conduct research into Cabify's current brand identity, as well as the competitive landscape in which it operates. This would help the team identify areas for improvement and opportunities for differentiation. As the motion design lead, my role would be to create an animated version of the new brand identity. This might include developing a new logo animation, creating custom illustrations or icons, and designing animated graphics for use on the company's website and social media channels.