ABOUT

CONTEXT
Recently founded by two experienced technology leaders, Stryke’s mission was to become a disruptive force in the highly competitive cyber security market. With a clear purpose to put customer security over profit, they aimed to become thought-leaders, innovators, mentors and a trusted source of knowledge and expertise in the ever-evolving world of cybersecurity.

BRANDING SOLUTION
Think cybersecurity, think black and red. Stryke approached us to create an identity and visual strategy that would illustrate their business objective to shake up the cyber security industry. Strong storytelling and creating an evolving symbol through movement was key to unlocking a bold and courageous identity, empathetic to the audience and daring to be spontaneous. A fresh, secondary colour palette helped the brand to stand out against the otherwise predictable, competitor approaches.

The strategy was extended to help develop the core marketing content and activity including website, sales decks, use cases, thought leadership content, nurture email campaigns, social media activity etc. – all designed to increase their market visibility and maximise opportunities to grow the business.

RESULTS
We supported Stryke with every aspect of their marketing, from developing content to campaigns to pitching for and win funding from partners, Barracuda and Crowdstrike – key players in the security arena.

Stryke have seen early successes and positive feedback on their branding, the campaigns they have developed and the disruptive nature of all their marketing.

“We’re really excited to get this launched. Honestly one of the best campaigns I’ve ever seen!”
– Channel Manager, Barracuda

“ICE just get it! By far, the most proactive and diligent agency I have ever worked with. ICE have developed a brand that I am delighted with – it’s punchy, vibrant and memorable. They have created all of our campaigns, socials, blogs, and externally facing content. They are responsive, set realistic expectations and never let me down. In every engagement, ICE somehow morph into becoming an integral part of the business – engaged, embedded and liked by everyone.”
– Managing Director & Co Founder – Stryke