ABOUT

Before there was Wrexham, there was Leatherhead. Meet the grassroots football team trailing behind at the bottom of the 7th tier in the English football league. The club desperately needed to turn things round. And we helped them do so with IBM Watson’s AI, using cutting edge natural language processing and analytics – proving that IBM can help any team raise their game.

This highly-acclaimed campaign featured a documentary that followed the team’s success over the season and was supported by teasers, technical educational films and a dedicated microsite.