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Combining 2D & 3D animation, our in house design team have created a series of idents exploring TV10 Sweden’s new cornerstone genres. TV10 had already successfully established the ‘1’ and the ‘0’ as the key elements of the channel brand. For our new on-air branding, we explore the other properties of the logo, including the diagonal lines and distinct colours, to present a unified on-air look.

ROLE: CO-PROJECT LEAD, CO-CREATIVE LEAD, CO-ART DIRECTOR, CO-PRODUCER, CO-DIRECTOR, CO-DESIGNER